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Facebook Ads Marketing

Facebook Ads Marketing



Facebook has reached another milestone: 20 million small businesses are using Facebook Pages to promote their business by means of Facebook Advertisements.

Facebook's advertising strategy can become an important part of your business marketing campaign. The self-service option for placing ads on Facebook offers many targeting options, such as being able to reach engineering students at Ivy League schools or engaged women between the ages of 21 and 35. This figure shows Facebook's advertising launch pad from which you can create a new ad or manage an existing ad campaign.

 

Targeting your Facebook ad audience

Facebook focuses its advertising strategy around its vast member data, allowing advertisers to target an audience segment precisely. In fact, Facebook offers advertisers the ability to reach their exact audience - from a broad demographic, to a geographic preference, and to a more granular interest.

Here are some benefits of Facebook ad:

Targeting by location: Facebook allows for precise location targeting, based in part on your profile data and the IP address of the computer you log in with. Most cities in the United States, Canada, and the UK. allow you to expand the targeting to include surrounding areas of 10, 25, and 50 miles, if you want to reach specific regional markets.

Targeting by interests and likes: Facebook leverages its members' profile data to allow advertisers to drill down to specific keywords. These keywords represent a member's interests. Topics that users are passionate about — such as their musical tastes, television preferences, religious views, and so on - can be used to further micro-target your audience.

Targeting by connections: You can target people already connected to your Facebook Page or connected to another Page of yours. You can also target ads only to people who aren't already connected; therefore, your existing fans aren't shown your ad. And you can target the friends of people who are already connected to your Page.

Whether you're just getting started or looking to amplify existing efforts, Facebook Ads marketing for your business can help you understand your options and choose the appropriate strategies.

Facebook's advertising strategy will become a vital a part of your business promoting campaign. The self-service choice for putting ads on Facebook offers several targeting choices, like having the ability to target engineering students at league colleges or engaged girls between the ages of twenty one and thirty five. This figure shows Facebook's advertising launch pad from that you'll produce a brand new ad or manage associate existing advertising campaign.

 

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